**UPDATE** Vessyl officially launched the Pryme Vessyl and announced another production delay for the Vessyl, read my commentary here.
Last week I wrote about the Vessyl and its production delays. Today an app hit the iOS app store called “Pryme Vessyl” and is made by Mark One. The app is said to “accompany your Pryme Vessyl” and the app’s website takes you to prymevessyl.com, a domain that was registered in February, 2015 (currently the website redirect to myvessyl.com). The iPhone app has a companion Apple Watch app as well. Is this a sign that the Vessyl will ship soon? It could be, and this is certainly a good sign, but does Pryme Vessyl = Vessyl?
Related: Why Does The Vessyl Show The Same Nutritional Info for All Beverages?
Up until now, the Vessyl has been referred as simply Vessyl, so what is a Pryme Vessyl? Is it a product distinct from the Vessyl?
We can’t know for sure, since Vessyl hasn’t posted an update (10/26/2015), but we may be able to find some clues here. There is an article about the Pryme Vessyl, but when the link is clicked, it goes to a password protected page. However, if you look at the webpage’s source code (or this text-only Google cache of the page), you can see a summary of the locked post. Here are some excerpts:
Pryme Vessyl is a Smart Cup that automatically knows and tracks water-like beverages that you drink. This Vessyl cup paired with a mobile device will help its user fulfill their unique hydration needs. Pryme is a personalized, dynamic estimate of your unique hydration needs.
We didn’t want this app to be like its competitors where they just show the user’s water consumption. We wanted to tell a story.
The article appears to be an interview with a member of Mark One’s design team, and goes into detail narrating the process of creating the app’s design.
While the above is in no way an official announcement from Mark One, it appears to be part of some pre-launch hype. If it is credible, it would point to the Pryme Vessyl app/cup tracking hydration, and not nutritional information.
If true, it looks like this app is for a new product, the Pryme Vessyl, and not for the Vessyl.
The app’s description is vague, and requires a connected Vessyl to work, so I was not able to get a good idea of its capabilities. But, from the information available, it appears limited to hydration tracking, which is in line with the post above.
“Pryme” is how Mark One branded the optimum level of hydration calculated by their metrics. The app appears to be focused on Pryme and hydration, with no screen shots similar to the one’s we saw in the original Vessyl videos that include nutritional information. If so, the Pryme Vessyl will compete with the bottles like the Thermos Smart Lid, a $59.99 water bottle with app that also tracks hydration.
Here are a few screen shots that I gathered from the app itself and from its page in the app store, and the full description that accompanied the app is at the end of this post:
Stills from the Apple Watch App:
At this time, the iTunes store does not list any other apps by Mark One. And we don’t know if there are any other apps awaiting approval , one that perhaps has more functionalities, such as displaying nutritional information.
So did Mark One create another, more simplistic Vessyl that focuses only on hydration? That may be the case, though we will have to wait for the next update to find out.
Here is the app’s full description:
*This app is designed to accompany your Pryme Vessyl
Pryme for your moments of greatness.
Pryme Vessyl automatically tracks and displays your unique hydration needs, so that you are always at your Pryme: helping you stay mentally sharp and physically strong.
PRYME is your personal hydration metric. It takes into account your height, weight, location, age and sex. PRYME also includes ever-changing factors like your activity level, hours of sleep, and more.
– Improve your concentration, alertness, and short-term memory.
– Improve your endurance by keeping your muscles working efficiently.
– Increase your metabolism and lessen the urge for empty calories.
– Keep your skin healthy and resilient through proper hydration.
– Optimal hydration gives you more efficient blood flow.
– Stay hydrated to help your body fight illnesses and infection.
Real-time personalized insights, notifications, and goal setting will keep you be engaged and empowered to stay at your Pryme.
Drinking from your Pryme Vessyl will automatically update the discrete display and the accompanying app.
A major contributor to your hydration is activity.
Whether you bike, lift weights, or simply walk to work each day, Pryme Vessyl will connect with activity trackers and smart watches to let you know how close you are to your Pryme.
This App currently works with all versions of Apple Watch and Jawbone UP.
What goes up should stay up. Your hydration needs will naturally change during the day. Once you see the blue Pryme light, you are Prymed for your moments of greatness.
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